Video Tips

Instagram Story Templates for Business and for Fun

Megan O'Neill

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Instagram Story templates are an easy way to create IG Stories that stand out from the crowd. In this article, we’ll show you how to use the Instagram Story templates in the Animoto: Social Video Editor iOS app.

The app contains a variety of templates that make it easy to create videos for your Instagram Stories. Read on to learn about the types of templates the app offers, both for business and for fun. We’ll also show you how easy it is to customize a template to fit your unique personality or brand.

Instagram Story Templates for Business

Looking for Instagram Story templates for your business or brand? We’ve got you covered with templates for a variety of different business-oriented Stories uses. Here are just a few examples. Download our iOS app for free to see these templates in their entirety and check out the full collection.

Behind the Scenes

Give customers a glimpse behind the scenes of your business. Share your mission and what makes your brand unique with the Behind the Scenes Instagram Story template.

behind-the-scenes

Product Launch

Showcase a specific product with the Product Launch template for Instagram Stories. Found in the app, this template can be easily updated with a couple of your own product shots and text that explains what makes the product special and where viewers can find it.

product-launch

Customer Call Out

Show your customers some love! This template is designed for highlighting your fans and how they’re using your product. Customize the template with your own customer photos, plus text about your business and your Instagram Story is ready to share!

customer-call-out

Sneak Peek

The Sneak Peek template is designed to help you use Stories to get your customers excited about something that’s coming soon. The example shows how a photographer can tease an upcoming album, but you can use it to feature a new product, new service, or anything!

sneak-peek

Fun Instagram Story Templates

We’ve also got a bunch of templates that can be used just for fun! As a business, you may choose to use these templates as a fun way to engage with your audience. But you could also use them to create IG Story content to share with friends and family.

Happy Birthday!

Know someone with a birthday coming up? Step up your birthday card game with a thoughtful video for Instagram Stories. The Happy Birthday template with photos and text about your own friend or family member.

happy-birthday-instagram-story-template

Comparison Meme

The Comparison Meme Instagram Story template offers a structure for a funny video about "What I think I look like" vs. "What I really look like."

comparison-meme-instagram-story-template

Vacation Recap

Just got back from a travel adventure? Or still out adventuring and want to share your experience during your trip? Check out the Vacation Recap IG Story template in our app.

vacation-recap-instagram-story-template

Simple Quote

Looking for something quick to post to your Instagram Story? Check out the Simple Quote template. This one works for personal and business Instagram accounts alike!

simple-quote-instagram-story-template

How to Use Instagram Story Templates

Now that you’ve seen some of our Instagram Story templates in action, it’s time to learn how to use them. Before we get into all the different ways you can customize our Instagram Story templates, here’s a quick tutorial to introduce you to the ins and outs of our iOS app.

Selecting a template

Once you’ve installed the app, simply log in to view all the templates. Tap to preview and, when you’ve found the template that’s right for you, tap CONTINUE to get started.

select-instagram-story-template

Customizing a template

Once you’ve selected a template, it’s time to customize it. All of our Instagram Story templates can be completely changed to suit your needs.

  • Add your own media. Easily replace template imagery with your own photos and video clips. Select from your device, or search our stock library, featuring photos from Getty Images.
  • Update or remove text. Tap into each of the text fields in the template and change the copy to anything you’d like. Don’t want text? Easily remove it.
  • Change text color or font. Select from the full rainbow of colors and a selection of 36 Instagram Story fonts.
  • Delete, add, or rearrange blocks. No need to feel restricted! You can remove any section of a template, or add a new section to tell your unique story.
  • Add your logo. If the template contains a Logo block, update it with your own logo! And even if it doesn’t, feel free to add a logo block. You can also store your logo and go-to colors and fonts with Brand Settings.
  • Change the music. There are over 700 tracks in the app. Update the template with your favorite!
  • Change text or video style. Change the look of your video by switching the text or video style. Text styles are options for how text animates on screen while video styles let you choose from an array of design treatments.

instagram-story-styles

And there you have it! Ready to get started? Hop in the app and try customizing your first template. For more tips, check out our step by step guide to using the app.